Welcome to the world of medium hold and high shine. Reuzel Red Pomade is one of the products that puts us on the map. This water-soluble ointment comes out of the can like butter. And it styles the hair, adding shine and class to any hairstyle. Medium Hold - Intense Shine - Soluble In Water. Easy to rinse off at the end of the day. Water soluble formula full of shine. It will never harden or flake. Subtle scent of vanilla and cola. It is made with natural oil, so it gives you the shine and control you are looking for. And it washes off immediately, leaving no residue or buildup.