This is our best-selling toothpaste. Comes with activated charcoal and organic matcha green tea extract. It has an intense black color and a nice thick structure. The scent is strong with a hint of green tea and stays with you long after you finish brushing. Activated carbon is known to have incredible absorbent properties and "sucks out" all impurities. Matcha is one of the most famous types of green tea that has been used in Asia for centuries for various remedies. Free of: SLS, fluoride, PEG, titanium dioxide, preservatives, parabens and sugar.