A mild shampoo for dry hair that softens, moisturizes and strengthens your hair while reducing frizz and static electricity. Smoothing argan oil, antioxidants and fatty acids lock in moisture and strengthen hair. True Soft Shampoo has a fresh scent with a unique floral scent of lily, jasmine, and rose. Color Guard Complex preserves color by protecting your hair from UV radiation and free radicals. Benefits -Smoothing argan oil and antioxidants -Reduces frizz -Combats static electricity -Sulfate and paraben free -100% vegan and animal friendly -CO2 compensated packaging How to use: Apply to damp hair and massage gently through the hair and scalp. Rinse and repeat applying shampoo a second time. Follow with the mask and finish with conditioner. For truly soft hair, use True Soft Series Shampoo with Mask, Conditioner and Argan Oil. All products can be used daily.