To repair damaged hair Lather up lustrous, more resilient hair. Formulated with damage-seeking keratin and protective guava fruit extract, this gentle shampoo helps strengthen weak hair and (more!) prevent future damage. Unlike traditional shampoos that can wash away what little is left, this power-packed formula gives and gives, instantly improving elasticity, strength and shine. - Gently cleanses damaged hair. - Abundant lather How to use. Lather, rinse and repeat if desired.